Author Archives: camilla

tommy and the icons

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Filed under Fashion

Tommy Hilfiger talks about his first 25 years in the business.

By Camilla Alfthan, HENNE, December,2010

riding high

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Filed under Notebook

The liason between sport and fashion is nothing new. But with the latest Gucci Masters show jumping event in Paris fashion has entered the sporting arenas.  While venue itself was designed in Gucci’s red and green colours including a red and green Gucci store with gilded stir ups hanging from the ceiling, the world’s best riders competed for the honours and more than 600,000 euros worth of prize money. Apart from changing the face of show jumping the event, which was founded by Nelson Pessoa and Christophe Ameeuw, introduced two new concepts: Gucci by Gucci Challenge where ten women challenged ten men (and Rolf-Göran Bengtsson narrowly beat Pénélope Leprevost) and Caroline Casiraghi’s Style & Competition where ten couples – a professional and an amateur – competed to impress a jury. “Each week we do the thing and the venues look the same. So it is positive when someone like Gucci comes in and does something different which can open new doors for the sport,” said Marco Kutscher, winner of the Gucci Grand Prix on the final day of the event.


seventy seconds

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Filed under Sport, lifestyle, Travel

..of adrenaline. And a fast trip down the Olympic bob run in St. Moritz.

By Camilla Alfthan, Rejseliv, Berlingske, December 2011

back to the future

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Filed under Fashion

Pierre Cardin talks about Dior, his journey through space age, and about adding his creative flair to the village of Lacoste.

By Camilla Alfthan, DV, April  2011

think different

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Filed under Notebook

Paul Smith and his favorite briefcase which he brings along for some escapism in case a meeting gets boring.

Familiar faces gathered at The International Herald Tribune’s tenth luxury conference where personalities such as Karl Lagerfeld, Christopher Bailey, the Missonis and Diego Della Valle were part of the impressive line-up. While their views were inspiring and even reassuring – that craftsmanship and heritage are important keys to success – Paul Smith gently observed – as he did at the same conference eight years ago – that travelling is not what it used to be. Todays shop tend to look the same all over the world, when travelling used to be an adventure.

The designer own approach to globalization has been to act global and think local. While his Parisian boutique is located in a old café with both its name and scruffy interiours intact his Los Angeles store is situated in a large, pink bunker which on the inside resembles a film set. As the luxury industry is colonizing the emerging markets at a staggering pace his views were a welcome reminder of the industry’s role in local cultures.

“If fashion wants to be relevant people have to learn to think different, that is my best advice…Stop doing things that are logic. Logic is predictable,” said Paul Smith.

Ralph Lauren’s take on thinking differently : A digital lightshow on their New Bond Street façade which marked Ralphlauren.com’s 10th anniversary. “Merchentainment” is what David Lauren dubbed the house’s ventures into the digital age where a magazine and even a tennis clinic have helped create brand awareness across the globe.

luxury cathedral

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Filed under Fashion

Karl Lagerfeld, Paul Smith, Victoria Beckham and three generations of the Missoni family had gathered in London to discuss luxury and heritage.

By Camilla Alfthan, Berlingske Tidende, November 2010.

the beauty of art

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Filed under Notebook

Some people create art which moves you by its depressive nature. One such is the film director, David Lynch who is also an avid painter and who just opened an exhibition in Gl. Strand in Copenhagen. The world is ugly, argues Lynch, and his works only reflect tiny fractions of all the ugliness in the world. In his cartoonish cult film, Blue Velvet, which was aired on the same day as the opening, Lynch even let his then-wife, Isabella Rosselini surrender to an asthmatic beast. Others have taken a different approach. In the world of fashion the images are generally an homage to beauty and estheticism. One example is the young, Australian artist, Michael Zavros who was recently commissioned to make portraits of iconic personalities such as Grace Kelly and Debbie Harry for the designer, Tommy Hilfiger. In an era of airbrushing the images are perhaps too perfect –  though, Zavros’ work is probably what most people would prefer on their walls.

http://www.booooooom.com/2009/09/18/michael-zavros-painter/

z for zegna

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Filed under Fashion, Sustainability

For their 100th anniversary, Anna Zegna talks about sustainability and Italian craftmanship while calling upon National Geographic’s photographer, Mattias Klum.

By Camilla Alfthan, Plaza, September 2010

italian tod’s

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Filed under Fashion

Diego Della Valle on his passion for shoes and leather.

By Camilla Alfthan, Plaza, July 2010.

everyone’s a winner

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Filed under Equestrian, Sport, lifestyle

Not just the horses are among the winners at Royal Ascot.

By Camilla Alfthan, Berlingske Tidende,June 2010.